| Conventional lotions basically perform one function –
the replace natural moisture with artificial moisture. A high percentage of normal
common household products, including even soaps, are absorbed directly into your skin,
causing skin disorders or worse.
A shielding lotion treats dry, itchy skin more successfully because it bonds
with the outer layer of the skin and replaces the protective barrier. This keeps the
irritants out and allows your own natural oils and moisture in, argues Dr. Peter Helton,
dermatologist.
"Shielding lotions don't wash or rub off," agrees Dr. Brian Zogg,
another dermatologist. "Because a shielding lotion
stays on and protects the skin it's a very effective treatment for the dry skin
conditions we see here in the winter months."
"Your skin wasn't designed to deal with soap and the thousands of other
everyday chemicals you come into contact with each day. Nearly everyone's skin is exposed
to harmful chemicals on and off the job. That is why Shielding Lotions are so important.
They help prevent exposure by bonding with and protecting the skin. A shielding lotion will
not only add moisture to your skin, but also help stop the loss of your natural moisture",
Dr. Helton.
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